I Produce Transmedia, Therefore I Am

Tue, Oct 5, 2010


I have a confession to make. I now realize that I have been a transmedia producer for two decades, although it’s only this past year that a commonly accepted term for my behavior has emerged.

Working as a producer, I have spent the last 15+ years negotiating and impementing transmedia deals with book / comics creators and rights holders, setting up relationships for publishing them on all emerging digital platfoms.

I recognize that am powerless over my addiction to transmedia production. For years wondered why I was repeating the same behavior, expecting different results. Each time a new technology came along, I would enthusiastically embrace it in the misguided hope that a way had finally arrived to make a profitable business of digital publishing.

At last, there are signs that my behavior is no longer dysfunctional and the time has come for digital adaptations of books to succceed.

Now that it appears that my addiction can lead to different and better results, it seems that it may be healthy and productive. My inner skeptic keeps whispering in my ear, “So, what makes you think that this time it will be different?”

Figthting off my contrarian urge to hold back now that there is evidence that digital has arrived, I am currently producing and developing apps for comics and the movies that can be made from them.

The Operative Words were uttered ages ago by the immortal Samuel Beckett :
Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.

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